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Shorter takes, observations, and notes on B2B GTM, AI, and what's actually moving pipeline. Coming soon.

Christoffer Oxenius is one of Sweden's leading B2B marketers, with a decade of experience scaling GTM, growth, marketing, and product across SaaS, FinTech, and e-commerce. He writes and speaks about B2B GTM, positioning, AI operations, and what actually drives pipeline.

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When software gets easier to build, GTM execution becomes the hard part.
What AI-native GTM actually looks like
The new economics of B2B distribution

© 2026 Christoffer Oxenius. All rights reserved.