Essays
Essays about how AI is changing marketing, sales, and growth in B2B tech, and what founders and GTM leaders should do about it.
When software gets easier to build, GTM execution becomes the hard part.
AI has made software faster and cheaper to build. In this new SaaS market, the companies that win will not just build quickly — they will explain the problem clearly, show why it matters now, and give buyers a strong reason to change.
12 min read
Playbook What AI-native GTM actually looks like
Lean revenue teams are using AI to compress the work that used to require entire departments. Here's what the new operating model looks like in practice.
Note The new economics of B2B distribution
When everyone can build, distribution becomes the moat. A short note on where the leverage is moving, and why founder-led trust is back in style.
Essay Pricing strategy when models commoditize
Per-seat pricing assumes the seat is the unit of value. When agents do the work, the pricing model has to follow. A framework for re-pricing AI-native products.