~whoami
christoffer oxenius
I'm a GTM engineer who builds the systems and AI agents that run go-to-market for B2B tech. Friends call me Stoffe.
▸building the gtm engine at hive streaming — enterprise video
5k → 500k
users at mina tjänster
seed → series b
minna technologies, later acquired by mastercard
1M → 20M+
SEK ARR in 12 months at megadeals
35M → 55M
SEK ARR in one year at sysarb, 5x inbound meetings
$cat experience.log
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senior gtm engineer — hive streamingnow
building the gtm systems behind an enterprise video company: paid media, martech and salestech, lead scoring and routing, tracking, and performance reporting.
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cpo — megadeals / njord
helped grow megadeals arr from 1M to 20M+ SEK in 12 months by co-building the offer, gtm strategy, and demand engine. then led product for njord, an ai-native operating system for complex sales.
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head of growth — sysarb
one year, arr from roughly 35M to 55M SEK, and 5x more inbound booked meetings.
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cmo — devotion ventures
led fractional cmo engagements across 10+ vc portfolio companies.
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first employee → cmo — minna technologies
from an early swedish startup to a global saas fintech: seed to series b, around 80 people, later acquired by mastercard. scaled mina tjänster from 5,000 to 500,000 users on the way.
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founder — e-commerce, during university
built a watch brand from 0 to roughly 2M SEK while studying. msc marketing, gothenburg school of business. bsc marketing, luleå university of technology.
$cat appearances.md
$cat how-i-work.md
I believe agents and agent swarms should do most of the work, around the clock. I try never to do a manual task more than once. The second time, it becomes a system.
Agents use my computer faster than I do and write code better than I do. What I bring is taste, creativity, and a decade of knowing what moves pipeline in B2B.
So I instruct, give feedback, and steer. Freedom and learning come before titles.
$cat contact.me
B2B GTM, positioning, AI operations. Happy to compare notes...
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