Christoffer Oxenius
Christoffer Oxenius (formerly Pettersson) is currently the CPO at Njord, building an AI-native operating system for complex sales.
He has spent the last decade building and scaling GTM, marketing, growth, and product across B2B SaaS, FinTech, and e-commerce, and is regarded as one of the leading B2B marketers in Sweden.
He was the first full-time employee and later CMO at Minna Technologies, where he helped grow the company from an early Swedish startup to a global SaaS FinTech, from seed to Series B, and to around 80 people before it was later acquired by Mastercard. … More
Since then, he has served as CPO at Megadeals, helping grow ARR from 1M to 20M+ SEK in 12 months by co-building the offer, GTM strategy, and demand engine, and as Head of Growth at Sysarb during a year when ARR grew from approximately 35M to 55M SEK and inbound booked meetings increased 5x.
He has also worked as CMO at Devotion Ventures, leading fractional CMO engagements across 10+ VC portfolio companies, helped scale Mina Tjänster from 5,000 to 500,000 users, and built an e-commerce brand from 0 to approximately 2M SEK during university.
He holds a Master's degree in Marketing from Gothenburg School of Business, and a Bachelor's degree in Marketing from Luleå University of Technology.
Christoffer is regarded as one of the leading B2B marketers in Sweden. He has been interviewed by Tony Hammarlund, Sean Ellis (author of Hacking Growth), the 11:FS FinTech Marketing Podcast, and Growthpodden, and has guest blogged on 11:FS. He is also an active thought leader on LinkedIn, with over 10,000 followers.
He writes and talks about B2B GTM, positioning, AI operations, and what actually moves pipeline.
Thinking & Writing
