Blog posts
Notes and arguments on AI-native GTM, commercial operators, team design, growth, and B2B marketing.
Blog posts
How I would design a GTM team in the age of agents
If AI makes execution cheaper, GTM teams should not just add tools to the old org chart. They should be designed around judgment, AI-native operators, specialist depth, agents and faster learning loops.
14 min read Blog posts The Cursor moment is coming for GTM
The new growth advantage is not just faster content, better automation, or more AI tools. It is the ability to turn commercial judgment into shipped market experiments with less waiting time, fewer handoffs, and more context preserved.
Blog posts The new AI-native skill is not prompting. It is delegation.
The next important AI skill is not writing better prompts. It is learning how to delegate work to agents, preserve judgment, and build execution loops around your own thinking.